Advertising Lifeline

Many of the internet services that we adore today depend on advertising i.e. YouTube, FriendFeed, FaceBook, WordPress to name a few. They provide the best of services, while generating income through advertisements. The advertising industry has flourished throwing a lifeline to internet development. Many users tolerate these advertisements as a necessary disturbance.

Recently the experts have opined that the internet advertising is ineffective, it is rapidly losing its value and impact. And if the internet advertising fails, many of these free services will face a bleak future. These services will have to be supported either by donations or subscriptions. This may not be a good idea for the sustained growth of internet.

I am not pessimistic though, remember how paper was going to disappear computers came along, or that radio would disappear?

But the serious question here is advertising on the internet going to die? If so, what will replace it?

Are the days of free lunch on internet numbered?

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