Tatas of India have unveiled a car that may set the trend for the car industry in the future. All over the world the car industry is undergoing tremendous changes. There is production cuts, and the brands going under. Automakers loose cash and cut employees. There is demand for compact cars with ease of drive and light on pocket. Nano might be the answer.

The supercheap compact car is aimed at the developing world’s millions of motorcycle owners with four-wheel dreams. The Nano may even attract more than the “starter” market because of the economic slowdown. It may even attract a 18 year old, who likes his own 4-wheel drive. It is for small families with big dreams.

Environmentalists, however, have decried the Nano as an impending disaster. The success of Nano may clog the infrastructure of developing world.

But the Nano will allow the whole family of four to travel, “more comfortably and safely” than on a motorbike.



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